Hilton unlocked the power of Disney through strategic partnerships and custom integrations throughout the 2024–2025 broadcast year. By featuring in-game integrations during NBA Christmas Day and the Women’s NCAA Sweet 16, along with a custom segment on Good Morning America, Hilton successfully engaged Disney’s audiences for its brands: Hilton, Hilton Garden Inn, and Graduate Hotels.

Beyond these features, Hilton maximized the impact of these opportunities by leveraging Disney’s unmatched scale—utilizing linear TV, digital inventory, and social platforms to reach audiences wherever they consume content.