Christmas Day

Hilton unlocked the full power of the NBA on Christmas Day, a long-standing tradition for ESPN and the NBA, through linear, streaming, social, and in-game features.

Hilton ran a custom feature strip “Stay in the Moment” in all 5 Christmas Day matchups along with running linear units in the games to engage live fans. In addition they activated on social and streaming with a feature on Hoop Streams, ESPN’s exclusive on-site NBA show, aligning with the biggest matchups and storylines around the league, and ESPN on Disney+.

Through this partnership Hilton was able to reach fans of NBA on Christmas Day everywhere they are.

Stay in the Moment – Game 1

Stay in the Moment – Game 2

Stay in the Moment – Game 3

Stay in the Moment – Game 4

Stay in the Moment – Game 5

Insights

12pm: Spurs/Knicks (4.9M viewers) was up +98% YoY

+98%

2:30pm: Timberwolves/Mavericks (4.4M viewers) was up +6% YoY

+6%

5pm: 76ers/Celtics (5.2M viewers) was up +3% compared to last year

+3%

0 M

NBA Christmas Day averaged 5.3M total viewers, up +84% from last year. This is the most-viewed NBA Christmas Day since 2019.

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This is the most viewed 12pm game since 2011 (Celtics/Knicks, 5.9M viewers on TNT)

+ 0 %

8pm: Lakers/Warriors (7.8M viewers was up +499% vs. 76ers/Heat airing only on E1/E2 against NFL on ABC competition. This is the most-viewed regular season game across all networks since 2019

+ 0 %

1030pm: Nuggets/Suns (3.9M viewers) was up +165% vs Mavericks/Suns airing only on ESPN. This is the most viewed 10:30pm game ever

Hoop stream

Stay in the Moment VOD

Flight: 12/23/24 – 12/29/24

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Views goal: 308,824

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