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Hilton partnered with ESPN for a per-round feature strip in Women’s College Basketball Sweet 16 round with a “Player Spotlight” feature in each game of the round. Player spotlight dives into a players individual story or statistics that set them apart from the competition. Hilton has been all in for women’s sports, and this partnership shows Hilton’s commitment to the growing fanbase.
Notre Dame at TCU
Ole Miss at UCLA
Kansas State at USC
LSU at NC State
Maryland at South Carolina
North Carolina at Duke
Oklahoma at UConn
Tennessee at Texas
averaged for the Women’s NCAA Tournament Elite Eight, ranking as the 2nd best ever.
Women’s NCAA Tournament growth from two years ago, through the Elite Eight, further evidence of the ascendant nature of the sport.
Viewership peaked at nearly 10M viewers. With the 3rd largest margin of victory in champ game history (23 points), audiences tailed off in the second half.
The 2025 Women’s NCAA Basketball Championship game generated 3.3M interactions and 7.8M video views across the social ecosystem, beating the Men’s game (1.5M interactions, 6.9M video views) in both.
The 2025 WNCAA Final Four delivered the
since ESPN acquired
the rights in 1996.
The Second Round of the 2025 NCAA Women’s Basketball Tournament across ESPN nets (16 games) averaged 982K viewers, ranks as the 2nd most-watched Round Two ever.
from 2023, and saw a dip from 2024.
